PEAK MIND

The Power of Your Personal Brand with Kelly Conkright

Episode Summary

In this conversation, Michael Trainer and Kelly discuss the concept of home and the search for grounding. They explore the idea that a home is more than just a physical space, but a place where memories and stories are created. They also discuss the importance of authenticity in personal branding and the process of finding alignment in one's life and career. Kelly shares her journey from working in advertising to starting her own agency, Brand Terminal, and her passion for helping others follow their passion and live a purpose-driven life. The conversation highlights the importance of taking chances, embracing change, and continuously evolving. Kelly shares her journey of accidentally launching personal branding to the world and the importance of overcoming fear and judgment. She explains the process of personal branding, starting with strategy and positioning, and then moving into design, messaging, and activation. Michael emphasizes the power of accountability and surrounding oneself with a supportive personal board of directors. They discuss the value of embracing vulnerability and sharing the challenges and experiences that shape one's brand. Kelly invites listeners to reach out to her through her website or social media to learn more about her brand terminal process.

Episode Notes

Check out Kelly Conkright and her work: http://kellyconkright.com 

& Brand Terminal: https://www.thebrandterminal.com

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Episode Takeaways

• Home is more than just a physical space, it is a place where memories and stories are created.
• Authenticity is key in personal branding, and it involves paring down what isn't you and being intentional about what you want to create.
• Finding alignment in one's life and career requires deep work and the willingness to take chances and embrace change.
• Following your passion and living a purpose-driven life can lead to greater fulfillment and happiness.
• Success and personal growth can happen at any age, and it's never too late to pursue your dreams. Overcoming fear and judgment is crucial in launching personal branding to the world.
• The process of personal branding involves strategy, positioning, design, messaging, and activation.
• Surrounding oneself with a supportive personal board of directors and embracing vulnerability can enhance the brand.
• Sharing the challenges and experiences that shape one's brand creates resonance and relatability.
• Accountability and commitment are key in the personal branding journey.

Sound Bites

• "A home is made sacred. It's consecrated by the memories, the stories that you create within its walls."
• "Take yourself out of autopilot, be intentional about what you want, and then the results are going to be much greater."
• "Even though we've had success in the past, the evolution of where you're going is the real juice."
• "I had written my process for personal branding 15 years ago because I was at a crossroads in my own life and I thought, well, shit, you know, we do this crazy, amazing, deep work for these big companies, like teams of global people, you know, working on strategy and persona and what, should the brand collaborate with and what does it look like and how does it sound and all this stuff."
• "That's right, the time you allot to it."
• "Pain is the horse that beauty rides."

Chapters

00:00The Meaning of Home and the Search for Grounding

09:23Authenticity and Personal Branding

18:21Finding Alignment in Life and Career

25:20Following Your Passion and Living a Purpose-Driven Life

30:54Success and Personal Growth at Any Age

33:47Accidentally Launching Personal Branding

39:00The Process of Personal Branding

45:55The Power of Accountability

49:15Embracing Vulnerability

55:03Commitment and Accountability