Michael breaks down the single most essential relationship-building tactic in his repertoire: the double opt-in introduction. He shares a real example of a misaligned ask, explains why unfiltered introductions damage relationships, and gives a practical script you can use to protect your social capital and create high-integrity connections every time.
High-value relationships are built on trust — and few things erode trust faster than sloppy introductions.
In this short tactical episode, Michael shares why the double opt-in is the gold standard for making introductions at the highest levels. He walks through a striking real-world example of a podcast guest who asked for introductions to some of his most sacred relationships — including global spiritual leaders — without providing context, value, or rapport.
You’ll learn:
What a double opt-in introduction actually is
Why it protects all relationships involved
How poor introductions silently drain social capital
The right way to respond when someone asks you for a connection
A simple script you can use to make value-forward, pressure-free introductions
How to avoid the “ghosting loop” that happens when you introduce people without consent
This is a masterclass in relational intelligence — and once you learn it, you’ll never introduce people the old way again.