Most people lead with asks—“Can we talk?” “Can I pick your brain?” “Do you have 15 minutes?”—and then wonder why nobody replies. In this episode, Michael shares the method he’s used to connect with world-class leaders, artists, creators, and thinkers: turn every ask into an offer. You’ll learn how to research someone deeply, lead with value, craft irresistible invitations, and remove the pressure of “the ask” entirely. This is the key to building resonant relationships—the kind that change your life.
In today’s episode, Michael reveals the exact strategy he uses to connect with high-performing, hard-to-reach humans: always make your ask an offer.
This simple shift transforms your outreach from transactional to magnetic—and dramatically increases your likelihood of receiving a meaningful response.
You’ll learn:
Why most asks fail (and how to avoid the “pick your brain” trap)
The neuroscience of why personalized offers create instant rapport
How to research someone’s deepest values—and speak directly to them
The Hot Ones principle: surprise people with depth
Why offering unique experiences is more powerful than credentials
How Michael built relationships with Moby, Flea, No Doubt, Woody Harrelson, and more
The “Wolf Connection” example you can model in your own outreach
Why making it easy to say no actually increases your chance of getting a yes
How to follow up in a way that builds connection rather than pressure
How Michael is using this method to book 50–100 podcast appearances for his book RESONANCE
How to leave “a flower at the door” instead of an energetic tangle
This is one of the most practical and transformative relationship tools in the Resonance Method. Use it well.