Our words cast spells. Make sure you are using your words in the direction of truth and honor. Using them to build yourself and others up, and make sure as well to surround yourself with those who's words lift you rather than bring you down.
How others speak of those not present is a good indication of how impeccable they are with their word. Know that words carry vibration and the intention casts spells in the direction of truth and harmony, or towards darkness and destruction. Be careful of the stories you take in and those you tell, and be especially mindful of those telling them.